DimeOwl

The Context

DimeOwl is an upcoming app that watches the money you lose before and after checkout. The brand had to make a serious money topic feel friendly.

The app is pre-launch; this page shows the waitlist site as it stands.

The Solution

An owl character with coin eyes became the face of the brand, carried into a deep-blue identity and a simple waitlist experience.

Further screens and the app launch will be added when ready.

Visit the live site ↗